Banking & Finance
Fifth Third Bank
Corporate Web Site
Usability Testing & Design Recommendations
Fifth Third Bank is a Fortune 500 powerhouse with over $110 billion in assets. It operates 16 affiliates with over 1,300 full-service Banking Centers in twelve states. Fifth Third engaged Scoresby Interactive to:
- determine the usability of the corporate web site from the perspective of various, interrelated sub-groups
- identify ways to increase bank loyalty and encourage prospective customers to switch banks
- assess the value of the site in its ability to enhance the Fifth Third brand with both existing and potential customers, banking online and off
We designed a usability test with a balanced 2x2 factorial design and crafted activities and task scenarios calculated to answer over 50 questions about the site. Next we observed and interviewed recruited participants as they worked through established test scripts. Fifth Third executives received the extensive report, video, and presentation with enthusiasm and subsequently used them as a roadmap for optimizing user experience.
BMW Financial Services
Information Architecture, UX Strategy,
Design, & Usability Testing
Bayerische Motoren Werke (better known as BMW) is one of Europe's top automakers. Its financial division requested that Scoresby first conduct a usability test of and recommend enhancements to their customer portal. Subsequently, they engaged us to design a corporate intranet to serve employees and contractors in North, Central, and South America.
Our challenge was to create a compelling intranet that gives autonomy and flexibility to departments, divisions, and countries, while maintaining BMW's corporate identity guidelines. To this end, we designed a single intranet that feels as if each country has their own unique space, establishing an information architecture and set of templates with enough rigidity to keep the system usable over time but with enough flexibility to avoid stifling department creativity.
The new intranet allows employees to be more autonomous and requires far less support than the old one. Additionally, departments and other internal groups understand and have championed the established standards for publishing content.
Procter & Gamble Purchasing
UX Strategy, Design, and Usability Testing
Procter & Gamble is a multinational Fortune 50 corporation that manufactures a wide range of consumer goods. P&G charged Scoresby Interactive with designing a new intranet purchasing portal to handle the annual procurement of over $12 Billion in goos and services by P&G employees worldwide.
We interviewed employees and met with company representatives to establish requirements for the portal. Then we designed and tested a user interface which connects with P&G's existing SAP implementation. Our design accommodates various languages, is portable to small-screen displays, and requires much less training than the previous system.
The solution ultimately received P&G's Global Award of Excellence for Employee Satisfaction