UnitedHealthcare / Golden Rule
Online Quoting Application
Expert Review and Site Log Analysis
UnitedHealthcare's Golden Rule has been providing health insurance products for more than 60 years. Under the UnitedHealthOne brand, Golden Rule and its affiliated companies offer health plans to individuals and families in 40 states and the District of Columbia.
We evaluated Golden Rule's online health insurance quoting and application system. Our extensive report compared the system to usability best practices, detailed opportunities for improvement, and described results of a web log analysis performed to support the findings.
Medical Mutual of Ohio
Expert Review & UX Strategy
With its headquarters in downtown Cleveland, Medical Mutual is the oldest and largest health insurance company in Ohio. It provides nearly 4 million people with group and individual health insurance products, dental, vision, and prescription drug benefits.
Medical Mutual engaged Scoresby Interactive to analyze the interaction design of three B2C systems. We developed an extensive report of the findings, identifying weaknesses and providing suggestions for redesign.
In a subsequent project, we established a user experience strategy for integrating the interfaces of eight disparate systems into one cohesive platform.