Abercrombie & Fitch
UX Audit & Design
This Fortune 1000 retailer operates some 1,125 stores in the US, Canada, and the UK, and also sells via its catalog and online. They contacted Scoresby Interactive via our partner ICC for help creating a dynamic employee intranet which contains fresh, valuable, and easy to find information, and which is representative of the A&F culture
Our solution was to blend department-managed content and forms with aspects of social networking, such as:
- viewing of web cam feeds
- posting of photos and other media
- following other employees' activity to track new and popular content
As a result of this redesign, employees report that the revitalized intranet is much more inviting, compelling, and easier to navigate.
E-Commerce Web Site
UX Strategy & Mentoring
Fossil generates most of its sales from watches and is a leading mid-priced watchmaker in the US. The firm sells through department stores and specialty shops in more than 100 countries, as well as through some 200 company-owned stores and through its own catalog and web site.
Fossil engaged Scoresby Interactive to establish an online user experience strategy and to mentor Fossil's internal design team in usability principles as we redesigned fossil.com together. We saved Fossil thousands of dollars by utilizing their own internal resources and created a breakthrough online user experience that tames the daunting task of browsing through 250+ watch styles and colors.
Expert Review and UX Strategy
Tween Brands is the largest premier tween specialty retailer in the world. It provides fashion merchandise and accessories for girls aged 7-14 through the Justice and Limited Too brands. It owns over 900 stores in the United States, Europe, and the Middle East and also sells through its site, www.shopjustice.com.
We conducted a review of a proposed site redesign and developed a presentation for company executives illustrating the positives and opportunities for improvement. We also provided UX advisory services to the web site development team.