Abercrombie & Fitch
UX Audit & Design
This Fortune 1000 retailer operates some 1,125 stores in the US, Canada, and the UK, and also sells via its catalog and online. They contacted Scoresby Interactive via our partner ICC for help creating a dynamic employee intranet which contains fresh, valuable, and easy to find information, and which is representative of the A&F culture
Our solution was to blend department-managed content and forms with aspects of social networking, such as:
- viewing of web cam feeds
- posting of photos and other media
- following other employees' activity to track new and popular content
As a result of this redesign, employees report that the revitalized intranet is much more inviting, compelling, and easier to navigate.