Corporate Web Site
Usability Testing & Design Recommendations
This Fortune 1000 company designs, manufactures and implements corporate identity uniform programs and provides many other products and services for approximately 800,000 businesses. Cintas operates 390 facilities in the U.S. and Canada as well as selling online to businesses and individuals.
Cintas engaged Scoresby Interactive to identify roadblocks to web sales, establish a business case for a redesign, and provide direction for that redesign. We accomplished this by first conducting a usability test of the existing site and developing recommended approaches for Cintas to follow in the redesign. Then, we iteratively evaluated the evolving design in smaller usability tests with a mixture of existing and prospective customers.
Cintas was able to use the design recommendations coming out of all three usability tests to create a site which demonstrably improves visitors' perception of Cintas and significantly increases their success using the site.