Retail Web Site (E-Commerce)
Design & Usability Testing
Frontgate provides very high-quality products targeted to upscale American households. The company sells those products online, as well as through variously branded catalogs.
Our challenge was to unify Frontgate's various brands into a single, logical online model, and improve the customer experience in order to increase online sales. To accomplish this, we first analyzed user behavior and looked at Frontgate's competitors to determine potential areas of improvement. Then, we designed an improved interactive experience and conducted usability tests the target audience.
As a result of the redesign, Frontgate saw more than a 30% increase in online sales in the month following launch—without driving additional customers to the site. Moreover, the design won a national ADDY® award for Interactive Media.