E-Commerce Web Site
UX Strategy & Mentoring
Fossil generates most of its sales from watches and is a leading mid-priced watchmaker in the US. The firm sells through department stores and specialty shops in more than 100 countries, as well as through some 200 company-owned stores and through its own catalog and web site.
Fossil engaged Scoresby Interactive to establish an online user experience strategy and to mentor Fossil's internal design team in usability principles as we redesigned fossil.com together. We saved Fossil thousands of dollars by utilizing their own internal resources and created a breakthrough online user experience that tames the daunting task of browsing through 250+ watch styles and colors.