Point of Sale (POS)
Field Studies & Point of Sale (POS) Design
With more than 32,000 locations in 90 countries, Subway is the second-largest quick service restaurant chain behind McDonald's. Subway's purchasing arm, IPC, challenged Scoresby Interactive to create a best-of-breed POS solution which, among other things, improves accuracy and speed of service while reducing training time and employee theft.
We conducted studies at various stores throughout the United States and Canada. Results from our research allowed us to design a new POS system that managers report is extremely easy to use. The new system allows for noticeably more eye contact and friendly conversation with the customer. The new system is so easy to learn that managers at the initial installation canceled training exercises, opting instead to introduce employees to the system as they began their next shift.