UnitedHealthcare / Golden Rule
Online Quoting Application
Expert Review and Site Log Analysis
UnitedHealthcare's Golden Rule has been providing health insurance products for more than 60 years. Under the UnitedHealthOne brand, Golden Rule and its affiliated companies offer health plans to individuals and families in 40 states and the District of Columbia.
We evaluated Golden Rule's online health insurance quoting and application system. Our extensive report compared the system to usability best practices, detailed opportunities for improvement, and described results of a web log analysis performed to support the findings.